Probably the most effective way to market your business on Facebook is by creating a Facebook Page dedicated to your business, and then using it to post helpful news and information for your customers. Also running paid Facebook ads is something every business should try.
Your personal Facebook profile, however, presents some free marketing opportunities that you may be overlooking.
Facebook provides you with an entire suite of tools to market your business
Don’t overlook the opportunities presented by your personal profile. This is some of the best free advertising you can get. First and foremost, using your personal profile starts with building relationships.
1. Let your friends know about your business. Make posts that specifically focus on the business. You can put a lot of information in one post, but it would be more effective to go through a number of posts, spread out over time, with each having a tidbit of information. The multiple posts increase the chances that any particular friend will see the post.
2. When friends share your posts about your business and their friends Like or Comment on them, consider sending Friend Requests to those new contacts. If they accept your Friend Request, you have new friends that will be seeing your posts regularly.
3. Use your ability to select whether each post can be seen by only Friends or by the Public, to expand your ability to use your personal profile to interact with the Public.
4. You should also allow Follows. When you allow Follows to your personal profile, you don’t have to accept individuals as Friends to for them to see all of your public updates. You also won’t have your news feed cluttered with the updates of all of your followers.
5. Even personal posts can connect to your business. Your business is a major part of your life, so it is natural that some of your personal posts will involve things that are happening in your business. Keep those posts personal for your friends, but don’t overlook the opportunities to promote your business subtly at the same time.
6. Don’t hesitate to create posts to your personal profile that are solely ads for your business. This is an effective place to do that, because your friends already trust you. You have to build that trust in new contacts. Keep it in balance, though. Even your friends will lose interest in your Facebook posts if they are about nothing but your business.
7. Whatever the nature of post, if there is any connection to your business, include business contact info or a link to your website.
8. Always include a “Call to Action.” Whatever you are doing to promote your business on Facebook, asking the reader to take some action will strengthen their connection to your business. Examples of calls to action include links to your website or Facebook Page, an invitation to sign up for your mailing list or, even better, an invitation to request an informative report or checklist in exchange for their email address. Including a call to action is one of the most important parts of social media outreach, yet it’s probably one of the most forgotten or ignored steps.
9. Use a lot of attractive and compelling images. A company logo, a photo of your place of business, or a photo of employees involved in some public service activity – any image like this draws more attention and gets more responses than text alone. Include text with, or even within, the image to further enhance its ability to create interest.
10. If you’ve recently received a professional certification, award, or simply taken a class to further your skills– let people know about it. You shouldn’t feel like you’re boasting. This is an excellent opportunity to promote your business!