You started a new blog, but after months of posting to it, you’re still not getting the results you anticipated. Visits to your website are very low, people aren’t opting into your email subscriber list and you’re no one is leaving comments on your posts.
Does this sound familiar? Is your blog stagnant and not growing the way you always imagined it would? Are you tired waiting for your blog to start getting over 100 views a day and to become a massive hit?
What do you think is going wrong?
Well, there are a lot of things that could be going wrong here. The good news is that there are lots of opportunities for you to improve your strategy and thereby rapidly increase your traffic so that you can finally see some success.
Let’s take a look at some of the most common mistakes that might be keeping your blog in no-man’s land.
1) You are writing short, generic posts
One of the most common mistakes I see is that people write generic blog posts that are too short. That is to say that they write content that is boring and cliche. You know the stuff ‘How to Get Six Pack Abs’. Really? I think it’s safe to say that people have already read posts like that a million times before.
Content marketing only works when you share genuinely interesting and unique content.
Find topics that are popular, but then try to come up with a unique angle that is fresh and exciting. Don’t forget to start with a snappy headline that evokes interest and intrigue and makes your post impossible to ignore.
For example, you could write a blog post about, “How to Get Rock Hard Abs Even If You Only Have 7 Minutes a Day to Workout.”
The next time you sit down at the computer, think harder about what you want to write and who might want to read it! Keep the headline and article “you” oriented, so that readers can identify with it and understand that it is focused on their needs and wants.
2) You aren’t sharing your content
Building the best blog possible and filling it with incredible content is THE most important thing you can do to encourage growth. However, creating great content is not enough on its own.
You need to make sure that people know about it, otherwise, your posts will just be floating around in cyberspace, not getting read by anyone. Share your content – let people know about it.
Get in the habit of posting all of your blog post articles on each of your social media accounts.
Make sure every blog post is accompanied by at least one attention-grabbing image. This helps get more clicks on your social media posts, while also increasing the chances that your image will be shared by other people.
Create one image, sized appropriately, to share on each of your social media accounts.
I like to create one image, sized appropriately, for each of my social media accounts. Does this sound like way too much work? Well I thought so too until I found out about a very cool online tool called Stencil.
With just a few clicks, Stencil helps you create consistent, branded images for your blog posts, as well as create images for Facebook, Instagram, Pinterest, LinkedIn and Google+, each sized perfectly to fit the requirements for each platform.
It’s easy to use, even if you have zero graphic design skills!
Try it! I think it could be a game changer for you, just like it was for me. I find Stencil indispensable, so I have a subscription to the Unlimited Plan. But don’t worry– you can try Stencil for free and see what you think.
Whatever you do though, it’s imperative that you get the word out about your content, otherwise, all your hard work will be for naught.
3) You have bad SEO practices
When I say Bad SEO, it could mean one of two different things. First, there is the lack of search engine optimization. Second, there is the type of SEO that is overdone and so it actually starts to detract from your potential success.
Let start by addressing the lack of SEO.
It’s very important to write in a conversational tone that is meant for human readers, rather than writing solely for the search engine bots. There still are; however, several key things every blog post or website page needs in order for Google to properly index your article so that it gets found when people search for that type of information.
Make sure that every blog post you write is focused on one key concept and then use the keywords for that concept in your blog post title and in the page title for that post. Also, include a concise summary of your blog post in the page description. This will help get more readers to click on your article when it comes up in the search engine results.
We recommend you use the free Yoast SEO plugin to improve your SEO for each blog post on your WordPress site. The plugin allows you to easily specify the title tag for the post, as well as fill in the meta description information.
Back to the other type of bad SEO– overdone SEO.
In the worst case scenario, this means keyword stuffing. In other words, filling your website with key phrases and terms you think Google wants to see.
Many bloggers don’t realize that this tactic is outdated and it actually does a lot more harm than good. Not only is it off-putting to real readers, these days the search engines have very advanced algorithms and it’s impossible to rank your site simply by stuffing it with keywords.
Instead, it’s imperative for you to focus on writing great content. The strategy is actually pretty simple. First, identify a problem that your readers are facing. Second, create content that is focused on how they can solve that problem.
As long as you stick to this framework, and also properly complete the meta tags for each post, you will be well on your way to a good SEO strategy.
4) You are being impatient
Last, but not least. Is there a chance that you’re not practicing patience? Perhaps your blog is only a month or two old and your expectations are just too high? It’s important to have a consistent content marketing plan. It’s just as important to be realistic and not give up too early.
The biggest and most popular blogs were not built in a matter of a few weeks. But rather they were nurtured, over time, with care and consistency.
Consistency is the name of the game here.
Create a content marketing plan that is aggressive, yet realistic, given your time constraints and availability. Decide how many posts you can write each week and stick to the plan. Maybe you can only write once a week. That’s OK, but be sure to stay consistent and never, ever miss a week.
Follow the best-practices discussed earlier, and stay consistent with your content creation and sharing plan, and I promise you will see your efforts pay off over time.