Internet Marketing Success with Sue Bookhout

How to Write Blog Posts Your Readers Will Actually Read

How to write blog posts your readers will read

Let’s face it… we are nearly drowning in content every day. We’re bombarded by articles, blog posts, social media posts, emails, podcasts, videos etc. Simply put– every day we are presented with a lot more content than we we could possibly ever consume.

It’s unfortunate, because there is a lot of great, worthwhile content out there!

Two things you can do to get people to read YOUR blog posts….

  1. Craft compelling, viral headlines that auto-magically command attention.
  2. Make it easy for readers to scan your web pages.

Both of these writing tactics are equally important– so much so that I’m going to address them both in separate blog posts. I’ll come back to #1, writing headlines, in an upcoming blog post.

In this blog post, we’re going to discuss 4 tactics you can use to make

The fact of the matter is, we’ve all gotten very good at scanning web pages and then picking and choosing what we actually want to read, watch, or listen to. And that’s why it is important to break up your content and make it easy for your readers to scan through it.

If your readers can’t take a quick glance at your post and understand what it’s about, there’s a good chance that they’ll move on to something else. Here are a couple of different things you can do to break up your post and make sure it’s easy to scan.

Use Headlines and Sub-Headings

Take a look at this post. Do you see how I’m breaking the different elements of making a post easy to scan down into subheadings? You can do the same with your blog post. Think of the outline of your post. Each point in your outline could be a subheading. Start with those and then fill in the content.

Or if you prefer, start with the content and then go back and add the sub headings. Create the content and work in the subheadings in whichever way works best for you. The only important thing is that they are in there before you hit publish.

Keep Your Paragraphs Short

Reading online is a lot different than reading something on paper. Books, newspapers and magazines can get away with long paragraphs. Online it’s a different story. Text is harder to read on digital devices and our attention span keeps shrinking.

One of the most effective things you can do to keep your readers reading is to keep your paragraphs and sentences short. Don’t make it much longer than three or four lines.

Use Lists And Bold Important Key Terms

Next you want to go through your content and see if there’s anything you can present in the form of a list.
● Use a list instead of several related sentences.
● Use a list to share examples.
● A list is a great way to break things up and grab your reader’s attention.
● Lists can be as long or short as you need them to be.

And let’s not forget about other formatting options. Bold important key terms, italicize them, or underline them for emphasis. All of these formatting options make it much quicker and easier to scan a piece of text and figure out what it’s about without having to read every single word.

Pull Them In With Graphics

Last but not least, let’s talk about graphics. A picture is one of the best ways to convey within seconds what your blog post is about and generate interest. Just scroll through your Facebook feed and look at what’s getting your attention. Or how about browsing through Pinterest? Images hook you and grab you in. They are also a great way to break up longer sections of text. Make sure you use them to their fullest advantage.

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